SCARCITY

SCARCITY

Scarcity is a reality, an illusion, a limiting belief, and a business tactic that can be leveraged for success. Often daunted and blinded by scarcity, entrepreneurs may limit risk and reward if focused on mitigating loss, versus pursuing opportunities and possibilities. Scarcity is a pressure point for entrepreneurs,  leading to rash decisions, fear-based rationale, and acting with the limiting belief that there may not be another customer or sale. While scarcity can lead to ruin, especially when financial, scarcity can also be a compelling business case for customer generation and business growth. Limited-edition exclusivity translates scarcity into a competitive advantage.

Moon

The Moon in tarot is an invitation to tap into your intuition, pay attention to your dreams, and be mindful that all may not be what it seems with only limited light in darkness. In line with Emerson’s “when it is dark enough, you can see the stars,” the Moon invites us to look at our reality with an alternate perspective. The Moon cycles with the Sun, with its own phases, and impacts the tides, drawing attention to cycles, patterns, and influence that may be indirect or unseen. Consider how abundance and opportunity may be present, but hidden, in the darkness of night and moonlight.  

Questions to consider:

• How is scarcity serving you?
• How are you leveraging cycles or fighting against them?
• With limited light, what is revealed?
• What is influencing you or your business that you may not be in control or aware of?